Who is eInsights for? eInsights is built for everyone who works in licensing. Licensees use it to benchmark their royalty rates and find new IP opportunities. Licensors use it to track their IP performance and connect with potential licensees. Agents use it to manage outreach, track deal signals, and pitch opportunities to clients. Investors and hedge funds use it to evaluate IP portfolios with real market data. If licensing is part of your business, eInsights was made for you.