The IP Performance Index is eInsights' real-time scoring system for global licensed IP properties — from Batman and Bluey to Pokemon and Taylor Swift. Every IP receives a score from 0 to 100 calculated by eSmart AI from up to seven independent data sources:
Google Trends search interest, Rotten Tomatoes audience scores, IMDb ratings, YouTube engagement, Reddit fan discussion volume, TikTok content activity, Amazon retail demand and much more.
Each source is weighted and combined into one score that reflects where an IP stands in the market right now — not last year, not based on a survey, but today.
