The Opportunity Gap badge appears on rows in the Fan Demand table where eSmart AI detects high fan demand combined with low licensed product availability in that category and territory. For example Hello Kitty Beauty in APAC showing a demand score of 95 with only one licensed product in market is a significant gap. That gap represents untapped licensing revenue — a category and territory where a licensee could enter with minimal competition.
The higher the demand score and the lower the licensed product count, the stronger the opportunity.
