Deal Intelligence gives you the real market benchmarks for every major licensing deal term — minimum guarantees, royalty rates, sell-through thresholds, contract lengths, exclusivity premiums, and advance payments — broken down by IP category.
The benchmark data is derived from publicly available sources including SEC annual filings from Disney, Warner Bros Discovery, Hasbro, Mattel, Authentic Brands Group, Sanrio, Nintendo, and The Pokemon Company, LIMA annual global licensing surveys, court case disclosures from public licensing disputes, and global study data covering 935 companies across 56 countries.
As users upload royalty statements and deal data the benchmarks become richer and more precise over time.
