A Minimum Guarantee — commonly called an MG — is the minimum amount a licensee agrees to pay a licensor regardless of actual sales performance. It is essentially an advance against future royalties. If your royalties earned exceed the MG the licensor receives the higher amount. If they do not the licensor keeps the MG. MG amounts vary significantly by IP tier, category, territory, and exclusivity.
Deal Intelligence shows you the real MG range low and high in USD for each IP category so you can walk into every negotiation knowing what the market actually looks like.
