Every benchmark in Deal Intelligence carries a confidence badge showing how well-sourced the data is. High confidence in green means the benchmark is derived from three or more independent public sources — SEC filings, court records, industry surveys. Medium confidence in amber means one or two public sources were used.
Low confidence in grey means the benchmark is based on general industry knowledge with limited direct public data available. YouTube Creators is currently the only category at Medium confidence as public licensing data for this emerging category is limited. Confidence levels improve as more user data is uploaded to the platform.
